HigherStack Analytics & the funnel
Understand views, starts, completion and where people drop off — by page, by field, by device and by source.
Every form tracks an anonymous conversion funnel so you can see not just how many responses you got, but where people fall away. Open a form’s Analytics view for the full picture.
The core metrics
| Metric | What it means |
|---|---|
| Views | How many times the form was loaded. |
| Starts | How many visitors began filling it in. |
| Completed | How many successfully submitted. |
| Abandoned | Started but never submitted (starts − completed). |
| Conversion rate | Completed ÷ views — your headline number. |
| Start rate | Starts ÷ views — how compelling the first impression is. |
| Completion of starters | Completed ÷ starts — how well the form holds people once they begin. |
| Median time to complete | The typical time from first interaction to submit. |
Where people drop off
- Page reach — how far visitors get through a multi-page form, so you can spot the step that loses people.
- Field drop-off — the questions people most often abandon on. A spike here usually means a question is too long, too personal, or unclear.
- By device — completion broken down by desktop vs mobile.
- By source — which campaigns and referrers drive the most (and the best-converting) responses.
High views but a low start rate? Tighten your intro or cover page. Good start rate but low completion of starters? Look at the field drop-off list and trim or reorder questions.
How the data is collected
Analytics are gathered anonymously as visitors interact with the form (page loads, first interaction, field focus, submit). No personally identifying profile is built — it’s about counts and timings, not tracking individuals. For how attribution data is captured, see Tracking & attribution.
Still need help?
A dedicated support form is coming soon. In the meantime, jump back into the product or reach the team from the contact page.