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TikTok Events API

Send server-side web events to TikTok for every submission.

API token Reports a conversion to TikTok’s Events API, matched with the TikTok click ID (ttclid) and hashed email/phone.

Connect it

  1. In TikTok Ads Manager, generate an Events API access token and note your pixel code.
  2. In the form’s Integrations → TikTok, paste the token and pixel code.
  3. Choose the event name (e.g. SubmitForm, CompleteRegistration), and optionally a test event code.
Heads up

Like Meta, a matchable identifier (email or phone) is required, and the token must be refreshed by hand if it expires.

Still need help?

A dedicated support form is coming soon. In the meantime, jump back into the product or reach the team from the contact page.