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LinkedIn Conversions API

Send conversions to LinkedIn for lead-gen campaign measurement.

API token Reports a conversion to LinkedIn’s Conversions API, matched on a hashed email and LinkedIn’s first-party identifier (li_fat_id).

Connect it

  1. In LinkedIn Campaign Manager, create a conversion rule and generate an access token with conversions permission.
  2. In the form’s Integrations → LinkedIn, paste the token and the conversion rule ID (a number or a full urn:lacon:…).
Heads up

LinkedIn access tokens expire after about 60 days. When deliveries start failing with an authorization error, you’ll get an alert — reconnect with a fresh token to resume.

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