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Meta Conversions API

Send server-side conversion events to Meta (Facebook/Instagram) for every submission.

API token Reports a conversion to Meta’s Conversions API on submit, matched with hashed email/phone and Meta’s first-party cookies.

Connect it

  1. In Meta Events Manager, find your Pixel ID and generate a Conversions API access token.
  2. In the form’s Integrations → Meta, paste the token and pixel ID.
  3. Choose the event name (e.g. Lead, CompleteRegistration, Contact).
  4. Optionally add a test event code to verify in Events Manager before going live — clear it to send real conversions.
Heads up

A conversion needs at least one identifier (email or phone) to match; submissions without one are logged as skipped. The access token doesn’t auto-renew — if it expires you’ll get a failure alert and need to paste a fresh one.

Still need help?

A dedicated support form is coming soon. In the meantime, jump back into the product or reach the team from the contact page.

Open the builder Contact page